Title: "Episodes from the history of liquid crystals" Time and place: Tuesday, Aptil 24, 3:30; UNIV 217. Abstract: Liquid crystals were discovered in 1888, more or less by accident, by the Austrian biochemist Friedrich Reinitzer (1858-1927),while investigating the chemical structure of cholesterol. The term, although it stuck, is a misnomer, for in the end the materials in question are not crystals, and arguable not liquids either, but rather something in between. In this talk I shall give a whirlwind tour of the principal steps that led from a biochemist's study of carrots to the multimillion dollar display industry. The journey will include light-hearted elements, for the protagonists were a aggressive bunch, often jealously projecting (and protecting) their small contribution with vigorous invective. I shall also briefly visit some theoretical and mathematical contributions to the liquid crystal story, to show why liquid crystals have been interesting to applied mathematicians and theoretical physicists. I shall finish with naked publicity for the recent books I have authored on the subject, and fluent speakers of Portuguese in particular will be subject to an irresistible sales pitch.